For more than fifteen years I have led organisations from the executive board, in telecoms and media. Most recently, as CTO of RTL Nederland, I helped turn a traditional broadcaster into the Netherlands' leading digital media business, rebuilt around technology, data and AI.
I help boards and executive teams set ambitious goals and reach them: as an executive, as an interim leader, or as a supervisory board member (RvC / RvT).
RTL's streaming service grew into the number one local streamer in the Netherlands.
RTL Nederland trebled EBITA while technology, data and AI were rebuilt at its core.
RTL Nederland ranked first in Dutch media for digital transformation (DX300, 2023 to 2025).
At UPC and Ziggo, with fewer incidents, support calls and field visits.
I have led technology in telecoms, media and consulting, in Italy, the Middle East, Africa and the Netherlands. On every executive board I joined, the brief was the same: turn technology into growth, and build the teams and culture that keep delivering after I leave.
Every transformation I lead starts from a business ambition: growth, and value that shows on the bottom line. Technology, data and AI are how we get there. Five convictions shape the way.
Set goals in growth, margin and customer value, and hold every technology investment to them. At RTL that meant Videoland ten times larger and EBITA trebled.
GenAI on an unchanged organisation gives better tools at the same speed. At RTL, pairing AI with a radically different way of working made execution eight times faster.
The engineering, data and AI that set you apart belong in-house. Partners add speed and scale on top of a strong core of your own.
A five-week moonshot in RTL's content supply chain showed what was possible. Today the average business idea there reaches production within 24 hours.
Small empowered teams and fast experiments reach ambitious goals. That culture is also what makes a transformation last.
I set the technology and AI direction with the CEO and board, then build the organisation that delivers it: in-house engineering, data and AI teams, the partnerships around them, and the integration work when a deal changes the company.
I help a board oversee technology and AI with the same confidence it brings to finance: strategy, investment cases, risk, security and the organisational change behind them. Trained through the Erasmus Governance Institute programme for supervisory directors.
I take the CTO or CDO role for a defined period to lead a transformation, steady a team or bridge a search, and hand over a stronger organisation to the permanent leader.
“AI takes over parts of thinking, creating, analysing, judging and deciding. Knowledge work, for decades the safe harbour of many organisations, can therefore no longer be assumed to be human work. Leaders who see this and shape their organisation accordingly are building a sustainable future.”
How a five-week moonshot in RTL's content supply chain led to eight times faster execution, and why AI investment turns into business value only when the operating model changes with it.
Why so many AI initiatives stall as isolated pilots, and how to build a roadmap that makes learning and scaling part of the structure. AG Connect, issue 1, 2026 (in Dutch).
The new role of leadership in AI adoption and transformation.
Two editions, on leading an AI transformation that connects technology, people and strategy.
CIONET's flagship gathering of senior digital leaders, on how agentic AI is reshaping business, governance and leadership.
Strategic priorities, shared with executives from more than 30 major media organisations in North America and Europe.
Opened the forum's first Deep Dive, on RTL Nederland's AI transformation, at AFAS Live.
The technology, data and AI behind RTL's digital transformation.
With more than 160 senior media executives, on organisational design, media technology, data strategy and cloud production.
Advisory board member of the community for senior technology leaders in the Netherlands.
Completed the programme for supervisory directors (Commissarissen en Toezichthouders).
Mentor with RISE, for gender diversity in media, and building a mentorship programme with Stichting Studiezalen.
Tell me about the ambition or the challenge in front of your organisation. Your note reaches me directly and I reply personally.
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